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FOR IMMEDIATE RELEASE
March 09, 2026
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MTA Confirms Plans to Roll Out E‑ZPass Sticker Tags
New windshield sticker tags coming soon to the Maine Turnpike Authority
The Maine Turnpike Authority (MTA) will soon offer sticker tags as a new option for Maine E‑ZPass customers. This initiative has been in development for several months and is planned to launch during the summer travel season.
Sticker tags are a low‑profile, modern alternative to traditional hard‑case transponders. They adhere directly to a windshield and provide the same seamless tolling experience at all E‑ZPass locations. Customers who prefer to keep using hard‑case transponders may continue to do so.
Sticker tags will offer several benefits:
• Lower cost than traditional hard‑case transponders
• Reduced plastic use and no internal battery
• Enhanced security — the tag disables automatically if removed
• Smaller, less visible design
Strting, Wednesday, July 8, 2026 sticker tags will be fulling in stock and available for purchase at the MTA Customer Walk‑In Center in Portland.
More details, including the launch date for upcoming branded sticker tags, will be announced mid-summer on the MTA website. To sign-up for release updates on branded sticker tag availability, email cfarrell@maineturnpike.com